Marketing selfpublished books requires a great deal of effort, if youre one of the few who wont be put off by the work, then you already have an edge. We are open and staying safe during the covid19 crisis to make sure your book. Everything you need to know about local, online and nationwide marketing strategies as well as selfemployment taxes. Go pro 7 steps to becoming a network marketing professional by eric worre, your first year in network marketing. Before you publish a book or before you even start writing it. Many, if not most authors who selfpublish for the first time make mistakes. But if you are publishing by yourself and wish to be read by as many among your target audience as possible, you will have to learn an additional skillhow to market your books. The book marketing services at outskirts press help authors promote highquality books with exceptional book marketing services. Exclusively available to outskirts press authors is the trademarked marketing coach, offering creative online assistance, coaching and help via email for years after your book is published. Post across the internet when you are doing anything around your book marketing. Dance because you can was represented at the national book fair in new york city. Whether youre about to publish or youre published already, publishnation can raise the profile of your book and help bring readers to your amazon page.
For a selfpublished author, marketing the book can be more important than writing it. Let bookbaby do the book marketing and book promotion for you. That is perhaps the most important take away from danny inys post 7 book marketing lessons for the selfpublished author on. Ive set up a facebook page where you are welcome to also advertise your book be it self published or traditional publishing. Jan 08, 2016 8 powerful and efficient strategies for marketing your selfpublished book january 8, 2016 in writing for life with 4 comments todays guest post is by nicole boyer. This is why you need good book marketing tactics to back it up. On the other hand, ive seen great books succeed with little or no marketing push. Where would you go to even begin selling a product that hasnt the backup from a traditional or otherwise publisher. Explore your future through our page dedicated to the indie publishing life, or find out more about book marketing in our book marketing. When to start marketing your book and how to balance your time.
Marketing plays a huge role in any book s success, but this is especially true for self published books. History of publishing, an account of the selection, preparation, and marketing of printed matter from its origins in ancient times to the present. Self publishing and book marketing, a research guide by simona david provides aspiring authors with a functional roadmap of the quickly evolving publishing business in the digital age. Youre welcome to promote your book through thirdparty websites and other services, but we encourage you to monitor the tactics they use to promote your books. Unit sales of traditionally published e books fell 10% in 2017, compared to 2016, according to figures released by pubtrack digital, part of the npd book group. What does it take to promote your selfpublished book. Download it once and read it on your kindle device, pc, phones or tablets. Explore your future through our page dedicated to the indie publishing life, or find out more about book marketing in our book marketing tag.
Marketing 7 book marketing lessons for the self published author what does it take to promote your self published book. May 05, 2010 one of the mostasked questions i get from writers who have never written and published an ebook before is, how would you promote a selfpublished ebook. Marketing your book or ebook is probably the hardest part of successfully self publishing a book. Outskirts press self publishing packages help authors develop and publish highquality books by offering exceptional design, printing, publishing, distribution, and book marketing services. Print your own book single book printing one off book. With a few key steps, an author can build a loyal following, get the word out about his or her work, and get people to. If you read many of them you will spot a sameness that can be grating if you are looking for original ideas. However, if you dont get the following nine marketing strategy basics right first, you could be wasting a lot of your time, energy and money. The service, which tracks sales from about 450 publishers, said e book. Oct 10, 2016 if this all seems like too much bother to take on yourself, dont rush to hire someone to do it for you. John kremer, author of 1001 ways to market your books and editor of the book marketing tip of the week newsletter. For many selfpublished authors, book marketing can be intimidating.
Publishing takes less than 5 minutes and your book appears on kindle. This truth applies just as much to self published digital book sales even more so than a product you can see and actually hold in your hand. Congratulations, now youre a selfpublished author with your book floating around in the world. Even if your book is the next great american novel, it wont be a success if it doesnt get into the collective conscious of the public. After publication, a personalized press release announcing the publication of your book will be available in your publishing center. There are hundreds of ways to market selfpublished books. Author and publisher michael wiese has been writing and marketing books successfully for over three decades. You are responsible for ensuring that no tactics used to promote your book manipulate the kindle publishing. Here are the 7 critical steps for marketing a self published book we created for our promotional strategy.
Choose the right categories and keywords for your book. Aug 20, 2016 home book marketing how to write a book marketing plan the road map to your publishing success is guided by your book marketing plan. Submit your book to sites that promote self published books and have a large and engaged. How to market your self published book by alex palmer jun 03, 20 for a self published author, marketing the book can be more important than writing it. How to write a book marketing plan for publishing success. Selfpublish ebooks and paperbacks for free with kindle direct publishing, and reach millions of readers on amazon. On the other hand, ive seen great books succeed with little or no marketing. The book marketing bible is a book by norm schriever that focuses on marketing strategies for self published authors to get their books out there.
We believe that if you write a book, you should be able to publish it. It takes is a little thinking outside the box and you can market a self published book in creative, affordable and impactful ways. The digital revolution has changed all of that and many of the most successful self published authors achieve huge success promoting their books online. The book was also the 2019 evvy award winner for best selfhelp. Five simple ways to promote your selfpublished book. Jul 06, 2011 guerilla marketing n the art of promoting your book in ways that revolve around ingenuity rather than money if you have read our newsletter for any length of time, you know we frequently comment on how a selfpublished authors work on their book does not stop when the writing is done. The title of this post should be credited because i have been asked how to market a selfpublished book or how to promote a book, so many times. Today, only six months after publishing my second book, im publishing my fourth book ive self published three books.
Dont post up links to your interviews with authors. How to market selfpublished books in the digital world. Marketing a self published book online my business presence. Selfpromotion, spam and irrelevant links arent allowed. Printing a book is no small feat, and bookbaby is here to make your dream come true. Our professional marketing strategies guarantee that the book titles are easily traced through search engines. If you want your book to be bought and read by the widest audience possible, you have to let readers know that its available and that means marketing your book. Of course, self publishing a book is only the first step. To help readers find the books they like, amazon provides a host of book categories and subcategories, distinguished by genres and subgenres, each with its own bestseller list. I spoke with a few friends of mine who have managed to generate a thousand dollars or more in monthly sales for their books to get their take on marketing.
Choose the book marketing services you need to help sell more books. But if its your goal to reach readers other than friends and family, then selfpromotion is a. He tells all his fortyplus authors sell one book at a time. Right off the bat, i knew that i was going to like this book. How i sold over half a million books selfpublishing youtube.
Crafting an appealing book is 90% of the marketing battle. Follow the wise and considered words of advice from irish indie author orna ross, founderdirector of the alliance of independent authors alli, in her post self publishers. When it comes to selfpublishing, marketing is half the battle. How i sold over half a million books my self publishing story and my top tips for success i am so excited to be talking about this today, because i know a lot of you have. Smith publicity has promoted more selfpublished books than any book publicity agency. Self publishing success stories are all around us but its not often we get a glimpse into how, exactly, these authors manage to sell so many books on amazon. This guide will walk you through the 5 most successful steps to marketing your book.
For the success of a book it is essential that it can be found through as many channels as possible. Matador offers inhouse trade marketing and media and pr services for books and ebooks, based on many years of active marketing knowledge and experience. This is a fullservice where we work within your budget to get the most out of your promotional dollar. The book marketing strategy i used to sell over 400 books in 10 days.
Dec 16, 20 ive recently self published my book and have been struggling to get free marketing advertising. I tried many network marketing companies and received all of their training, but i wasnt passionate enough about their products to make it work for me. Ive written a lot on what you can do to market your book. Her book is meticulously researched and well organized with extensive footnotes. Self published christian authors the book marketing network. If your book isnt exactly to your liking, well make it right. More importantly, you should start the marketing process well before you publish your book. Marketing your book for selfpublishers and indie authors. Fiction and nonfiction writers alike can create, print, and sell their books through all major retail channels. Aug 12, 20 self publishing offers several advantages.
Book marketing help for writers publishnation self publishing. After i published my first book, it took six years before i published my second book. How the selfpublishing industry changed, between my first. Of course, to have amazon self publishing create a steady income for you, you do need to take some steps. How to promote a selfpublished ebook selling books. What bestselling authors can teach you about marketing self.
Ten steps to marketing your selfpublished book whitefox. Attract readers with a great book sales description. Marketing takes planning, organization, and consistent action. Create professional quality hardcover and paperback books.
Until you know how to market your books, dont pay for a book marketing service. So i apologize to all those who have asked me these two. May 01, 2017 i mention these issues because i will begin my advice on how to promote a self published book with the three key elements a book needs to stand any chance or success. Of all the tips above, i am of the belief that a free series starter is the most costeffective book promotion tool a selfpublished author can have. Marketing self published books requires a great deal of effort, if youre one of the few who wont be put off by the work, then you already have an edge.
This post is about the more nebulous marketing and pr side of things. We are now offering complete book marketing services based on our 101 book marketing ideas. If you think your book fails on any of the first three points, you will probably be wasting your time trying to implement the remaining book marketing tips and advice. That is perhaps the most important take away from danny inys post 7 book marketing lessons for the self published. What bestselling authors can teach you about marketing. To build my email list, i offer readers a free download of a self publishing checklist that will further help them with publishing and marketing their book. And here at self publishing school, you first have to learn the truth before taking action. Self published book marketing for authors smith publicity. Amazon is the 800pound gorilla of online book marketing. So, youve written a book and youre planning to selfpublish.
Only several weeks after its publication, a book published by tredition can be found over a thousand times within many search engines. Technology has created a wide variety of ways to reach audiences all over the world. How to promote a selfpublished book the 9 basics medium. Selfpublishing and book marketing public group facebook.
Marketing your self published book involves a lot of focused work, typically as much work as it took to write the book in the first place. Marketing selfpublished books explained in 9 basic steps. Still, this is one of the better books on marketing books. Book marketing services book promotion services bookbaby. It costs nothing, and it will be promoting your book day in and day out on all your retailers. How to selfpublish a bestseller the startup medium. A marketing manifesto for selfpublishers by bill quain. Here are five tips on how to promote your selfpublished book. When authors have just published, having finished first the writing, then the production of a book.
Apr 02, 2010 i just published a book available on my website and on amazon regarding a new twist to book signings that combines a common practice for network marketing companies with book signings. Please message me or look me up at caroline j williams author page on. Book marketing is letting people know your book exists, book promotion is specific salesdriven activity. This is a fullservice where we work within your budget to get. Check out these tips and discover how to promote your book successfully. Kindle direct publishing kdp empowers you to do just thatits an easytouse self publishing platform that lets anyone who has a story publish it.
I had specific design ideas that were completely created to my specifications. How this self published author sold 800,000 copies of her books. Dont be fooled by expensive self publishing packages that claim to distribute your book. Self published christian authors sharing their published works, all aspects of publishing, author promotions and book marketing. Contact us and discover how we make indie authors newsworthy. Only the unpaid moderators are allowed to post up promotional items or links. But youre right in that marketing and promoting your book is the next step so that you can stand out above the crowd of 4500 books published each day. Because you are the publisher, youre also the marketer. Many selfpublished authors have no interest in sales, advertising, or business in general, as they tend to be altruistically artistic. Marketing included for every selfpublished book at tredition.
Alternative marketing methods, book marketing, elizabeth speaks, holiday marketing alchemy, in your corner, marketing your selfpublished book, uncategorized the alchemy of holiday marketing part i in my last post, i introduced the idea that marketingspecifically marketing as regards selfpublished booksis a kind of alchemy. Marketing your selfpublished book self publishing advisor. Weve written extensively about the importance of book marketing, how to promote a book and marketing a self published book. I will begin my advice on how to promote a self published book with the three key elements a book needs to stand any chance or success. How this selfpublished author sold 800,000 copies of her. Our 5step book marketing guide can increase your books success, helping you to generate buzz, make connections in the industry, and break into foreign markets. Superhero marketing for selfpublished authors is intended to point authors in the right direction so they can become successful in three areas writing, understanding the selfpublishing and traditional. A self published author can quickly get their print and ebook distributed to the most important online retailers by using just a couple services, all of which have no or very low upfront costs. Easily publish textbooks, course materials, and research. With my 2nd book, incredible business, the coauthors and i are conducting a virtual book launch and this is a great way to showcase your expertise and give people a taste of what they can find in your book.
The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. As with any other product, books must be marketed and promoted. I sometimes wonder if there as many books on marketing books as there are, ah, books. I wont, however, because it would end up being a very long list of credits. Make it easy for your target readers to find your book by categorizing it strategically on amazon. What distinguishes jan yagers how to self publish your book from other books on self publishing are the sections on writing, editing, getting permissions, creating sell sheets, and designing your book. Having a book published, even if self published, can establish your reputation as a writer serious about your work and as an expert in your field. While writing tends to be a solitary endeavor, marketing is the process of.
418 269 1401 1100 197 216 534 489 1160 1401 680 771 909 765 311 273 947 174 1046 1270 709 1503 979 614 860 139 362 378 145 1492 601 1380 1007 467 919 408 1267 636 465 470